MB2 Dental
Orthodontic Marketing Manager
Carrollton, Texas•Full-time
About the Job
MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded in 2007 and supporting one of the fastest-growing networks of dental practices in the country. We are seeking an Orthodontic Marketing Manager to join our team in Carrollton, TX.
This role is ideal for a strategic, data-driven marketer who thrives in a fast-paced environment and enjoys partnering with doctors, operations leaders, and practice teams to drive measurable growth. You'll play a key role in developing and executing marketing strategies that increase patient acquisition, improve retention, and help orthodontic practices achieve their business goals.
The Orthodontic Marketing Manager serves as a trusted marketing partner for affiliated practices, leveraging digital marketing, analytics, relationship management, and local growth initiatives to deliver results across multiple markets.
Why Join MB2?
- Competitive compensation.
- Medical, dental, vision, and life insurance.
- Short- and long-term disability coverage.
- Generous PTO and paid holidays.
- Mentorship and exposure to the leadership of a growing company.
- Collaborative and entrepreneurial culture.
- Employee referral bonus program.
What You'll Do
- Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices.
- Partner closely with doctors, operations leaders, and office teams to identify opportunities and create customized growth plans.
- Manage digital marketing programs, including Google Ads, Meta Ads, SEO, local SEO, online reputation management, and website optimization.
- Analyze marketing and business performance data to identify trends, opportunities, and areas for improvement.
- Monitor key performance indicators, including new patient volume, lead conversion rates, production growth, retention, referral performance, and marketing ROI.
- Present actionable recommendations and performance insights to stakeholders and leadership.
- Support referral marketing, community outreach, local engagement initiatives, and practice-level growth campaigns.
- Collaborate with agency and vendor partners to ensure strong execution and continuous optimization.
- Manage multiple projects simultaneously while maintaining timelines, budgets, and the quality of deliverables.
- Build strong relationships with practices by delivering a high level of service, responsiveness, and strategic support.
- Partner with cross-functional teams to drive innovation and best practices across the orthodontic portfolio.
Qualifications:
- 5+ years of experience in orthodontic marketing is highly preferred.
- Experience supporting orthodontic practices, DSOs, multi-location healthcare organizations, or related healthcare service businesses preferred.
- Top-tier communication skills.
- Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and marketing reporting tools.
MB2 Dental Solutions, LLC is an equal opportunity employer.